SEO (Search Engine Optimization) consists of optimizing a website on the search engines for gaining exposure and customers. In other words, it allows your business to grow on the internet. Having a website alone is not enough. It is important to help boost your exposure and reaching customers beyond offline avenues.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. - webopedia.com
SEO involves using top used keywords on the major search engines and embedding them inside your website code. From there, WebCrawler’s read the code and index the information that is gathered. In other words, WebCrawler’s read the keywords and other SEO data in your website code to determine where the website will be listed on the search engines. Organic traffic also can help a website be placed in a prominent position in the search engines. The higher the ranking, the greater probability of your website reaching potential customers.
Therefore, it is extremely vital to have SEO for your website. Reaching as many potential customers as possible is one of the main goals for most business owners. SEO is needed for today's businesses to survive on the internet. Without it, potential customers may be lost to the competition.